In the previous Project 2 post, I mentioned that one of the key outstanding design items was to come up with a business model for the site. I now have an idea of what I want to do, and this post I'll try and explain it.
The model is actually pretty simple:
The site will be based on a freemium model where all members will be able to post up to 5 articles for free. However, free articles will be (subtly) watermarked when then are viewed. Something like this:
Subscribed users will be able to permanently post more articles ( 20?), and their published articles will not be watermarked as long as their subscription is active.
This model is simple, but it does hillight a couple of consideration points for a freemium business model
- What features do paid subscribers get that free users don't
- What happens when a subscription is cancelled. How do you gracefully remove the paid features when a subscription expires?
- The site will be useable for free users, giving people an incentive to use the site as a free service
- There will be tangible benefits for subscribing and maintaining a subscription, which should lead to people signing up for a subscription service assuming that is is appropriately priced.
- The penalty for letting a subscription lapse will be minor - all paid published articles will be permanently available, but will simply incur a watermark if the subscription lapses.